Melvin Brand Flu
Over the last 12 years Livework has pioneered design of services that make a difference for customers and organisations. We merge creativity, design and business to help organisations deliver a great customer experience and achieve tangible results.
User, customer and human mindsets can coexist at the same time. This causes misunderstanding between people and organisations like when approaching users with customer information. Investing in advertising and promotion increases the number of users, and improving usability and attractiveness might result in higher usage. However, these activities do little for the one who decides, pays, and expects value for money AKA the customer.
In our work with clients we bridge the gap between the users and customers by designing services that make sense from both perspectives. More importantly, this improves customers’ experience and has a positive impact on the business.
